Privacy Policy

01 Controller & Contact Information

This Privacy Policy governs how AUTO REPUBLIC LLC, operating the Selvura research platform, collects, uses, and protects personal information through selvura.shop and associated channels. Using this platform indicates your acknowledgment of this policy.

AUTO REPUBLIC LLC is an independent vehicle research platform based in Orlando, Florida. Selvura publishes buyer guides, model comparisons, pre-purchase checklists, and ownership cost analysis. We do not sell, lease, finance, or service vehicles. We do not accept manufacturer sponsorships or dealer advertising. We have no commercial relationship with any vehicle transaction that readers undertake after consulting our research. Our activity is purely informational and educational.

02 Data We Collect

Provided Directly

• Name and email address, submitted when subscribing to the Selvura research newsletter
• Written correspondence submitted through selvura.shop contact channels

Collected Automatically

• IP address and approximate geographic location derived from it
• Device type, operating system, and browser type and version
• Research guides accessed, time-on-page, scroll depth, and navigation path
• Referral source indicating how you arrived at selvura.shop

Cookies

• Essential cookies — required for basic platform functionality; cannot be disabled without affecting performance
• Analytics cookies — collect anonymized data on how readers engage with research content, used to improve guide quality and platform organization
• Advertising cookies — placed by third-party platforms including Google to enable interest-based and remarketing advertising, subject to your consent

03 Legal Bases for Processing

We process personal data only where a recognized legal basis applies:

• Service delivery — distributing research newsletter content to subscribers who requested it is the core service we provide
• Legitimate interest — site security, anonymized analytics to improve our research, and fraud prevention represent operational interests that do not override reader rights
• Legal compliance — applicable Florida or federal requirements may mandate retention of certain records
• Consent — non-essential cookies are placed only with your consent, which may be withdrawn at any time without affecting prior lawful processing

04 How We Use Your Data

• To deliver Selvura buyer guides and vehicle research to newsletter subscribers
• To manage our subscriber list in accordance with your stated preferences
• To analyze anonymized reading behavior across selvura.shop to improve research quality, topic selection, and platform organization
• To maintain the technical security and availability of the platform
• To support interest-based advertising and remarketing through third-party platforms where advertising cookie consent is active
• To comply with applicable legal and regulatory requirements

05 Cookies, Google Ads & Google Analytics

Google Analytics

We use Google Analytics to understand how readers engage with Selvura's research content. This service collects anonymized behavioral data—which guides are accessed, how long readers engage, what devices are used, and broad geographic distribution. No individual is identified. This data is used only to improve the depth and organization of our research output.

Google Ads

We participate in Google Ads programs including remarketing, which may display Selvura content to previous platform visitors as they browse the Google Display Network or use Google Search. Google facilitates these campaigns using the DoubleClick cookie and related tracking technologies.

We also use Google Ads conversion measurement to evaluate whether advertising activities result in reader engagement with selvura.shop. This data is used only to optimize our advertising spend and is not used to build individual reader profiles.

Opting Out

• Google personalized advertising: adssettings.google.com
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org

Browser Cookie Controls

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

06 Data Sharing

We do not sell, rent, or trade personal data. Sharing is limited to service providers required to operate this platform, each bound by data processing agreements prohibiting independent use of your information:

• Hosting and infrastructure — to maintain selvura.shop's availability and security
• Email delivery — to distribute research newsletter issues to confirmed subscribers
• Analytics — Google Analytics, for anonymized audience and content performance measurement
• Advertising — Google Ads, for remarketing and interest-based advertising where consent is active

We will share data where required by law, valid legal process, or where necessary to protect the rights and safety of this platform or its readers. We do not share data with vehicle dealers, manufacturers, automotive industry data brokers, or any entity in the automotive commercial chain.

07 International Transfers

AUTO REPUBLIC LLC is based in Orlando, Florida. Personal data collected through selvura.shop is primarily processed in the United States. Third-party service providers including Google LLC may process data in other countries.

Where data transfers cross international borders, we ensure that appropriate safeguards apply—including standard contractual clauses, adequacy decisions, or equivalent mechanisms—to maintain appropriate protection of your information regardless of where it is processed.

08 Data Retention

• Newsletter subscribers — retained for the active subscription period; deleted upon unsubscription or verified request
• Contact correspondence — retained for up to 24 months from the final communication, then deleted
• Analytics data — subject to Google Analytics default retention settings, generally up to 14 months, then automatically deleted
• Advertising data — governed by Google Ads platform and campaign lifecycle policies
• Legal records — held for the period required by applicable Florida and federal law

Data no longer required for its original purpose is deleted or anonymized on a rolling basis unless a binding legal obligation requires its continued retention.

09 Your Rights

Subject to applicable law, you may have the following rights with respect to personal data we process:

• Access — to request a copy of personal data we hold about you
• Correction — to request correction of inaccurate or incomplete records
• Deletion — to request erasure of your data, subject to legal retention requirements
• Consent withdrawal — to withdraw consent for non-essential cookies at any time, without affecting prior lawful processing
• Portability — to receive a structured copy of data you have provided in a machine-readable format
• Objection — to object to processing based on legitimate interest where your circumstances warrant it

California residents have rights under the CCPA/CPRA including the right to opt out of the sale of personal information. AUTO REPUBLIC LLC does not sell personal information. Verified California resident requests will be addressed within 45 days.

Submit requests through the contact channels at selvura.shop. We respond to all verified requests within 30 days.

10 Security Measures

We apply technical, administrative, and organizational safeguards to protect reader data:

• HTTPS/TLS encryption on all data transmitted through selvura.shop
• Access controls limiting personal data access to authorized personnel within AUTO REPUBLIC LLC
• Data processing agreements with all third-party service providers
• No storage of payment data, vehicle transaction records, financial credentials, or dealer referral data—Selvura conducts no commercial transactions of any kind

No electronic system is entirely without risk. If you believe your information has been compromised through this platform, contact us immediately through our site channels.

11 Children & Minors

selvura.shop is a vehicle research platform intended for adult readers. We do not knowingly collect personal information from individuals under the age of 13, or the applicable minimum age in other jurisdictions, without verified parental or guardian authorization in compliance with applicable law.

If we learn that a minor has submitted personal data without appropriate authorization, we will delete it promptly. If you believe this has occurred, please contact us through our site channels and we will act without delay.

12 Updates to This Policy

This Privacy Policy may be revised to reflect changes in our platform operations, applicable data protection law, or the services we use. Any revision will be reflected in the "Last updated" date at the top of this document.

Where changes are material, active newsletter subscribers will receive advance notification by email where practicable. Continued use of selvura.shop after a revised policy is published constitutes acceptance of the updated terms.

Questions about this policy may be directed to [email protected] or through our site contact channels.